Manisa has been among one of the provinces which have been talked about the most in the field of agricultural production, thanks to its being settled on fertile lands of Gediz Plain for many years. In Manisa, which has a tradition it has preserved until today for hundreds of years in fields of weaving, leatherwork and mining, great developments have been achieved in the field of industry as well in the last few years. Although agricultural activities still constitute the basis of economical life in the province, progress in the field of industry has changed the appearance of Manisa as a grape, olive and vegetable warehouse in Turkey, and made it remembered as an industrial center.
There are more than one Organized Industrial Zones in Manisa, with the first one to be established in 1964 and become operational in 1970. Manisa is contributing to national economy by its manufacturing plants located in Salihli, Turgutlu, Akhisar and Manisa Organized Industrial Zones.
There are lignite coal mines and a thermal power plant in Soma district. Marble is extracted in marble quarries, and kaolinite, feldspar, mercury, raw material of cement, quartz, dolomite, antimony, zeolite, sulfur, perlite, mica, copper, lead and zinc are also mined in Manisa.
Manisa has the largest vineyard area in Turkey with 75.401 hectares of vineyards, and the fourth largest olive cultivation area with 91.604 hectares of olive area according to 2013 data. The total agricultural area has been 501.056 hectres in 2013. 310.263 hectares of this area is the total cultivated area, and the remaining area is allocated for perennial plants. Manisa is the province which has the highest total seedlees table grapes, dried-on seedless grape and tobacco production according to data from the 2013, and is among the provinces providing the highest total production of products such as table olive, cucumber (for pickle production), olive oil, tomato (for tomato paste), pepper (for pepper paste), broccoli, thyme, sesame seed, cherry, strawberry, melon, corn (grain), spinach, green pepper, olive (for oil extraction) and chestnut. And also, it is among the leading provinces in the production of animal products such as beef, eggs, milk and dairy products. Manisa, with a long history dating back to years BC and the Lydians, who have introduced the money to human kind, has a huge tourism potential. Archaeological sites, historical and natural protected areas, fairy chimneys and examples of civil architecture make Manisa a province with a rich historical heritage. Manisa province also encircles Mount Spil National Park, which is 5 km away from the city center. Mount Spil National Park carries a significant tourism potential with the richness of wildlife and historical values it embodies. Mesir Paste Fest, which is being organized annually since 1540 in the memory of Hafsa Sultan, mother of Kanuni Sultan Suleiman, who fell ill in Manisa and has recovered by eating Mesir Paste prepared by Merkez Efendi, a physician of his time, from 41 different spices for herself, and during which mesir paste is distributed to people from Sultan Mosque is one of the famous and important social events of Manisa. In addition, Salihli, Turgutlu-Urganli, Demirci and Kula districts of Manisa Province with thermal waters, which cure many diseases, are healing domestic and foreign tourists. Manisa has attracted the world's attention with these rich economic resources and investment potential. It is chosen as the Best Investment City of the world by Financial Times between 2004-2006. The city has repeated this success in the following years and more prizes have been received in the field of economy.